Social Media and Digital Marketing

What you'll learn

Expand your marketing reach and grow your business with this Social Media and Digital Marketing microcredential! Build your brand, drive sales and strengthen your customer loyalty by maximizing your social media presence. You will learn to create innovative marketing campaigns, communicate on multiple platforms and analyze your return on investment. You will understand the connection between business objectives and content and successful campaigns. You will gain essential skills in design, marketing, SEO, identifying and reaching target audiences and more. This microcredential is a great fit for small business leaders seeking to grow and expand market share. Successful completion of this microcredential can also be an entry point for those looking to begin a career in social media and marketing, readying you for continued study, internships and to immediately apply for positions such as digital marketing coordinator, social media specialist, SEO specialist and more.

A face to face microcredential from Genesee Community College (45 instruction hours). Registration is completed with Genesee Community College. Eligible for financial aid.

Who can enroll

Ages 18 and up.

Upcoming sections

What you can earn

Pathway to Credit

This Genesee Community College course can count toward credit at the SUNY campuses below. Each campus decides how the credit applies; confirm with its admissions or registrar office.

Skills covered

Career outlook

Related occupations: IT Support Specialist, Help Desk Technician, Junior Developer

Entry-level IT roles often require a certification rather than a degree.