Microcredential in
Digital Media and Marketing: Media Management
This course is eligible for financial aid for qualified students.
Mohawk Valley Community College
Utica, NY 13501
Face to Face
Delivery
2 Semesters
Estimated time to complete
8 Credits
Credit-bearing
$1,150.00
Estimated cost*
What you'll learn
Leverage video and motion graphics in your social media and marketing campaigns with this Digital Media and Marketing; Media Management microcredential. You will gain essential skills in branding, social media management, video, and motion graphics. You will marry media and messaging to create innovative, memorable design. You will utilize leading Adobe software including Photoshop, Illustrator, InDesign and After Effects. For existing professionals working in digital media or video production, successful completion of this microcredential can increase your marketability for freelance work across photography, television and video and graphic design. For those new to the field, successful completion of this microcredential will prepare you for further study, internships, and to immediately apply for jobs at the junior or assistant level in design, communications, social media, advertising, video production, television or film. Take this microcredential alone or with the Digital Media and Marketing: Content Design microcredential.
A face to face microcredential from Mohawk Valley Community College (8 credits). Registration is completed with Mohawk Valley Community College. Eligible for financial aid.
Who can enroll
Ages 18 and up.
Upcoming sections
Section 1:
Open
What you can earn
Digital Media and Marketing: Media Management Microcredential (Digital Badge)
Pathway to Credit
This Mohawk Valley Community College course can count toward credit at the SUNY campuses below. Each campus decides how the credit applies; confirm with its admissions or registrar office.
| Campus | Major | Counts as | Degree | Credits | As of |
|---|---|---|---|---|---|
| Clinton Community College | Information Technology | CIS 120 Computer Applications | Certificate | 3 | Feb 14, 2024 |
| Farmingdale State College | Information Technology | CIS 120 Computer Applications | Bachelor's | 3 | Feb 3, 2026 |
| SUNY Canton | Computer Science | CSC 101 Introduction to Programming | Bachelor's | 5 | May 9, 2025 |
Clinton Community College
Major
Information Technology
Counts as
CIS 120 Computer Applications
Degree
Certificate
Credits
3
As of
Feb 14, 2024
Farmingdale State College
Major
Information Technology
Counts as
CIS 120 Computer Applications
Degree
Bachelor's
Credits
3
As of
Feb 3, 2026
SUNY Canton
Major
Computer Science
Counts as
CSC 101 Introduction to Programming
Degree
Bachelor's
Credits
5
As of
May 9, 2025
Skills covered
Branding
Social Media Management
Video
Motion Graphics
Adobe Photoshop
Adobe Illustrator
Adobe InDesign
Adobe AfterEffects
Career outlook
Related occupations: Office Manager, Project Coordinator, Small Business Owner
Business and project skills apply in almost every industry.
Funding opportunities
You may be able to pay for this course with the funding below. Each program decides who qualifies.
WIOA Individual Training Account (WIOA)
Federal Workforce Innovation and Opportunity Act funding, through your local career center.
Who qualifies: Adults and dislocated workers approved by a New York career center.
* Estimated cost
Each campus will confirm final costs.