Marketing Analysis

What you'll learn

This Marketing Analysis microcredential equips you with essential skills in statistical analysis and marketing strategy. You will calculate and utilize statistics to describe data sets and estimate population parameters, applied specifically to business scenarios. You will also learn fundamental marketing concepts including the product life cycle, new product planning process, information collection and analysis, relationship marketing, strategic planning, and marketing mix strategic decisions. Successful completion of this microcredential prepares all for continued study, readies current professionals seeking to transition or advance into marketing and product development roles, and adds value for entrepreneurs and small business owners. Take alone or pair with the Advanced Marketing Analysis microcredential to expand your skills and grow job opportunities.

An online microcredential from SUNY Broome Community College (10.2 CEUs). Registration is completed with SUNY Broome Community College. Eligible for financial aid.

Who can enroll

Ages 18 and up.

Upcoming sections

What you can earn

Skills covered

Career outlook

Related occupations: Office Manager, Project Coordinator, Small Business Owner

Business and project skills apply in almost every industry.