Microcredential in
Marketing Events
This course is eligible for financial aid for qualified students.
Cayuga Community College
Online
Online
Delivery
2 Semesters
Estimated time to complete
11.3 CEUs
Continuing education units
$1,325.00
Estimated cost*
What you'll learn
You know how to build great events, now master the art of marketing to bring in and engage your desired audience! Promoting events, from corporate functions to conferences, workshops, celebrations, and conventions each require differentiated messaging, communications strategies, and, where appropriate, media and public relations strategies to be successful. Earners of the Marketing Events microcredential will elevate their skills in event promotion through the strategic use of publicity, advertising, and social media. Successful completion of this microcredential prepares existing professionals for continued study and provides the specialized skills needed to expand your business or advance in your career. Take alone or consider pairing with the Events Planning and Destination marketing microcredentials to expand your skillset and career opportunities.
An online microcredential from Cayuga Community College (11.3 CEUs). Registration is completed with Cayuga Community College. Eligible for financial aid.
Prerequisites: High school diploma or equivalent
Who can enroll
Ages 18 and up.
Upcoming sections
Section 1:
Open
Section 2:
Open
Section 3:
Full
What you can earn
Marketing Events Microcredential (Digital Badge)
Pathway to Credit
This Cayuga Community College course can count toward credit at the SUNY campuses below. Each campus decides how the credit applies; confirm with its admissions or registrar office.
| Campus | Major | Counts as | Degree | Credits | As of |
|---|---|---|---|---|---|
| SUNY Oneonta | Liberal Arts | GEN 100 Career Readiness | Bachelor's | 4 | Apr 14, 2024 |
SUNY Oneonta
Major
Liberal Arts
Counts as
GEN 100 Career Readiness
Degree
Bachelor's
Credits
4
As of
Apr 14, 2024
Skills covered
Brand Awareness
Budgeting
Database Marketing
Event Management
Event Marketing
Event Planning
Market Share
Public Relations
Research
Social Media
Tourism
Career outlook
Related occupations: Line Cook, Event Coordinator, Food Service Manager
Hospitality employers hire year-round across the state.
Funding opportunities
You may be able to pay for this course with the funding below. Each program decides who qualifies.
Employer Tuition Assistance (Employer Sponsored)
Many employers pay for job-related training. Ask your employer before you register.
Who qualifies: Employees of a participating employer; your employer decides.
WIOA Individual Training Account (WIOA)
Federal Workforce Innovation and Opportunity Act funding, through your local career center.
Who qualifies: Adults and dislocated workers approved by a New York career center.
* Estimated cost
Each campus will confirm final costs.