SUNY Niagara Community College

Microcredential in

Marketing - Managerial Basics

This course is eligible for financial aid for qualified students.

SUNY Niagara Community College

Sanborn, NY 14132

Hybrid

Delivery

1 Semester

Estimated time to complete

7 Credits

Credit-bearing

$325.00

Estimated cost*

What you'll learn

Ignite business success with this Marketing - Managerial Basics microcredential! Designed for entrepreneurs and managers eager to cultivate foundational marketing expertise, this microcredential focuses on organizational structure, marketing and advertising. You will build essential skills in marketing, market research, audience definition, and assessing the competition. You will understand and be able to meet the demands of digital marketing in contemporary business landscapes. Successful completion of this microcredential prepares you for continued study and to immediately expand marketing outreach in your current role. Note: See related microcredentials below that each require just one additional course to complete.

A hybrid microcredential from SUNY Niagara Community College (7 credits). Registration is completed with SUNY Niagara Community College. Eligible for financial aid.

Who can enroll

Ages 18 and up.

Upcoming sections

Section 1:

Open

Section 2:

Open

What you can earn

Marketing - Managerial Basics Microcredential (Digital Badge)

Skills covered

Marketing

Marketing Management

Advertising

Media Strategies

Business Management

Persuasive Communication

Communication

Consumer Behavior

Decision Making

Quality Control

Career outlook

Related occupations: Office Manager, Project Coordinator, Small Business Owner

Business and project skills apply in almost every industry.

Funding opportunities

You may be able to pay for this course with the funding below. Each program decides who qualifies.

Workforce Development Grant (Grant)

State workforce grant for non-credit training in high-need fields.

Who qualifies: New York State residents 18 and older.

* Estimated cost

Each campus will confirm final costs.